As I mentioned last week, Perceptivity Studio exhibited at the Efest Green Living Festival this past weekend at a booth with our green signage partner, Precision Digital Greenworks. I am exhausted from a long two days, but energized by the positive energy from the festival.
Not only did Efest meet my expectations, it far exceeded them! There were over 10,000 people there over the course of the two-day festival, and we met so many wonderful people looking to make a difference, many of whom I hope to work with in the future to make their marketing materials more "green" and environmentally friendly.
Here are some pictures from our butterfly-themed booth:
We had a raffle to win a trip to the Butterfly Rainforest in Gainesville to go along with the theme of our booth.
Sarah from Precision Digital Greenworks (left) and I had a great time at our booth on Sunday.
I definitely plan on going back again next year!
If you're a new reader from Efest, welcome to our blog! Feel free to subscribe via the RSS feed if you use a reader or via email if you don't. (The links are in the top right corner.)
I read about this billboard in Denver here and wanted to share its brilliance with you:
What a clever idea! While this message is specifically referring to the conservation of water, it applies to so many other things, and I think it's great of Denver Water to also use less billboard vinyl--and thus be kinder to the environment in the process--to get their message across. It's a great example of eco-friendly marketing, and how you can be more environmentally responsible while still using that consciousness as a marketing advantage. Instead of noticing the message less, I'm guessing most people will actually notice it more.
I'm off to exhibit at the Efest Green Living Festival tomorrow in Sarasota, so eco-friendly marketing is heavy on my mind. I just got the Perceptivity Studio "Eco-Friendly Marketing Services" brochures (printed on 100% post-consumer fiber recycled paper, of course!) back from the printer, and am co-exhibiting with my clients at Precision Digital Greenworks, an eco-friendly display company (read about their new marketing materials here), so our whole backdrop and banner stands are made from eco-friendly materials...including biodegradable PVC in lieu of nasty vinyl, and renweable bamboo for the banner stand hardware. Our booth has a "butterfly" theme to symbolize the transformation of our products and services to be more eco-friendly. I'm excited to see our whole booth set up in the morning!
If you'd like a copy of our new brochure, which features descriptions of our eco-friendly, "green" marketing services, as well as examples of some of the "green" projects we've completed thus far, leave a comment here, or send me an email and I'll get one out in the mail to you.
It's been a long election season, so needless to say I'm excited to go cast my vote on Tuesday! Which leads me to a very important reminder: GO VOTE ON TUESDAY! We've seen in the past few elections that every vote really, truly counts, so please, regardless of who you're planning to vote for, just get out to the polls on November 4th. It's important, and we are so lucky to have the opportunity to choose our next leader during this difficult time in our nation's existence.
OK, off my soapbox and on to the fun stuff. While I won't get into the politics of either candidate, I will say that from a marketing perspective, Obama's campaign has been a breath of fresh air. Whether you love him or hate him, you must admit that Obama's marketing campaign has been brilliant.
Obama's logo and campaign materials, unlike so many political campaigns before them (and after them, I'm sure) are well designed, not only from a visual standpoint, but also from a branding standpoint. They're patriotic, but also clean and simple, touting "Change" and "Hope" more than the candidate's name, and making these words almost synonymous with "Obama."
...we are living through the first Presidential campaign that is being marketed like a high-end consumer brand...The typical Presidential campaign logo usually features some variant of the stars and stripes. Beyond patriotism, they have no message. They are pretty much interchangeable between Republicans and Democrats. Obama’s logo rearranges these patriotic elements into an emblem that distills his message to the core: the hope of the sun rising [or, Republicans, is it setting?] over amber waves of grain, with the novelty of the candidate’s unusual last name reinforced in an “O”...And like good corporate logos, this logomark can be disaggregated from the candidate’s name, in the same way that the swoosh instantly screams “Nike” or the circular logos of BMW and Mercedes spark instant associations with affluence and prestige.
Then there was that 30 minute "infomercial" this week across most major networks with absolutely no mention of his opponent. Not to mention a brilliant Internet campaign including Twitter, Facebook, and an email announcement to subscribers the moment Obama chose his vice presidential candidate. I could go on...
But the item that inspired me enough to actually blog about his campaign was the brilliant guerrilla marketing campaign I read about on Trend Hunter this morning, called "Press for Change." The Press for Change campaign encourages Obama supporters to transform the change buttons on vending machines into a political message for Obama, adding his "O" logo to the button with a "press for change" sticker above it. Genius! Here are some pictures:
Now I'm not condoning vandalism here, nor am I suggesting that seeing the Obama message on a vending machine is going to sway a vote one way or the other, but again, regardless of politics, you must admit that this one is clever, and totally in-line with Obama's brand promise.
I hope that future politicians are taking (marketing) notes from Obama's campaign, and I look forward to seeing how future elections take Obama's strategies one step further as our marketing landscape continues to evolve.
As a marketing company striving to be more eco-friendly, it's important to have a strong network of vendors with the same mindset to support the efforts I'm making with my clients. So I was thrilled to team up with SKL Marketing to help Precision Digital, a local display company, develop an identity and marketing materials for their new "green," eco-friendly line of product offerings, and to be able to offer their products to my clients as well.
Precision Digital Greenworks, as we named this new division, offers "green," eco-friendly banners, trade show materials and signage using new products designed to have less of an impact on the environment. Their industry traditionally uses some pretty toxic materials, including vinyl, which takes 500 to 700 years to biodegrade in landfills. Now they offer biodegradable PVC, which only takes 3 to 5 years to biodegrade. This and other similar materials, paired with eco-friendly inks, mark quite a transformation for a display company.
The logo for this new division uses the globe and "Precision Digital" type treatment from their existing logo, while changing to a color palette of lime green and brown and adding a handwritten script for the word "greenworks" to give it an eco-friendly flair.
The tagline I developed for the company, "Transforming the way you display," touts their main brand promise. To quote the brochure we developed, "Just as a caterpillar transforms into a butterfly, Precision Digital is changing something ugly into something beautiful." Likewise, all of their materials feature a monarch butterfly against a vibrant orange background.
Here is the tri-fold brochure, which includes a caterpillar, cocoon and flying butterfly to symbolize the transformation the company is making. It also includes samples of a banner design, banner stand design and sign design.
The business cards also features the Monarch butterfly.
And their temporary website also plays on this concept.
We wish Precision Digital luck as they launch this new product line to the public!
If you're interested in learning more, please contact me and I will coordinate your new eco-friendly banner, trade show materials or signage with Precision Digital.
Homan Lajevardi has been a client of mine for over a year now, and I was so excited to hear that he was starting his own company a few months back. His new venture, Control Logics, specializes in risk management strategies, including internal controls and audit and Sarbanes-Oxley assistance. And while I certainly don't claim to be an expert on all of the technical details of what he does for his clients, Homan certainly is.
Homan wanted his company's new identity to be very polished and professional. The symbol I developed as part of the logo is made of "C's" and "L's" while still creating a graphic image that stands on its own, both in the circular icon in the logo and as a ghosted graphic element on identity pieces. We added shading and highlights to give the symbol some dimension, and paired it with a clean, sans-serif typeface.
The business cards are very clean and simple...
...and we created electronic letterhead, with templates created in Microsoft Word and Excel.
We wish Homan the best of luck as he creates yet another successful, worldwide company. To learn more about Control Logics, contact Homan at 813-454-2383 or homan@control-logics.com.
I've known Lauren Castine for 8 years now, and she's one of the most creative people I know. Dubbed "Martha Stewart" by all of her friends, Lauren has a knack for making things look beautiful, from homes to parties to weddings to, now, baby accessories. When Lauren became a mom 7 months ago to the lovely Kendall James, it came as no surprise that Kendall would quickly become just as well-dressed as her mom. And since Lauren wanted accessories to match each of her adorable outfits, she started making them herself.
Lauren and I have worked together on many a project since we met, including the identity for her wedding business, Elle Diere Signature Weddings (she and her mom have planned some AMAZING weddings...mine included...and they make beautiful handmade items like ringbearer's pillows and aisle runners)...
and most recently, the birth announcement for her daughter Kendall.
The identity for her new line of accessories, Elle Diere Sophisticated Baby, combines elements from each of these projects. Here are the business cards:
And the product packing for the headbands and hair clips:
Lauren is currently selling the Elle Diere Sophisticated Baby line at Serrano's Maternity in Brandon. View more of her designs here, then contact Lauren at ElleDiere@gmail.com if you'd like to learn more. We can't wait to see what's next!
I've been writing freelance stories for Brandon Magazine (a new upscale magazine for the Brandon area of Florida) for the past few months, and that's where I met David Hetrick, the owner of Exterior Concepts. The latest issue of the magazine features his company as its cover story, so while I was interviewing him for the story, I got to know a lot about what he does. I also found out that he was looking to update the Exterior Concepts website, so I've been working with him on a website redesign.
Exterior Concepts is a full-service hardscape company that creates outdoor living spaces with an artistic twist, resulting in spectacular mixed-medium outdoor living spaces for their customers. Their work is really beautiful (check out the Featured Projects and Gallery on the site), and Dave is a true artist.
The new website really makes their work the star, showcasing all of the beautiful projects Exterior Concepts has done for its customers over the years. There's a slideshow of some of the highlights on their home page...
...and the Gallery showcases a portfolio of each of the different "artistic mediums" that Dave uses in his outdoor living spaces, including custom decks, gazebos, fire pits and water features.
I've really enjoyed working with Dave on both the website and the magazine article, and I hope that his business continues to grow and flourish as more people discover Exterior Concepts. If you want to learn more, visit the website, www.exteriorconceptsonline.com, give Dave a call at 813-877-2792 or email ext.concepts@yahoo.com.
Marlo Laney is an enthusiastic, energetic Realtor who just relocated back to Florida after living in Virginia for 11 years.
Since she last lived in Florida she's gotten married and has a new last name, but since the name "Marlo" isn't all that common, we decided to use it to achieve a bit of brand recognition from people who remember her as Marlo Davis. Thus her business in Virginia, The Laney Group, became The Marlo Laney Group in Florida.
As a Realtor, we wanted a symbol for Marlo that would represent what she does (find people homes) without being completely obvious about it. So instead of using a house, we used a skeleton key. Marlo wanted a fluid, feminine script to display her name, and chose a deep red to match the Keller Williams logo she displays on her marketing materials, along with a blueish gray and black.
If you're in the market for a new home, give Marlo a call at 813-846-6328 or email her at marlo_laney@hotmail.com. 78% of her business is referral based, and her customers have said that Marlo has helped them put the fun back into the homebuying process...that they've enjoyed looking at houses, and she made the process less stressful. She really focuses on developing trust with her clients, and always offers them honesty and education.
Perceptivity Studio teamed up with Contact Media to create a new identity and marketing materials for Quality Medical South, a biomedical equipment repair and service company.
Quality Medical South liked the concept of their existing logo but it needed a bit of a makeover. We refreshed the heart monitor graphic, type treatment and color palette while still maintaining the integrity of the original design.
Once the logo had been updated, we worked with them on a new website design and sell sheet design for their individual product lines. The new website, www.QualityMedicalSouth.com, just went live.
The sell sheet design has a similar look and feel to the new website, while presenting the information in a simple, easy to read format.
We're still in the planning process, so we've developed a survey to help us understand how other businesses in Tampa Bay (and elsewhere if you're not local!) feel about "going green" with their businesses with questions involving opinions, eco-friendly business practices and more. I sent a link out to many of you this morning, but if you didn't get it, here's a link to the survey: http://www.zoomerang.com/Survey/?p=WEB228CHSLD6YQ
The more feedback we can get, the better, so please take a few minutes (it's quick, I promise!) and let us know what you think. I will post more information about the group once we get it going. Thank you in advance for your help!
Perceptivity Studio is a creative firm specializing in logo and corporate identity design, as well as copywriting and design of ads, brochures, direct mail, trade show booths, invitations, websites and more. Visit our website below to learn what we can do for you.
